115 years of Donat
Client Donat, Atlantic Grupa

In 2023, Atlantic Grupa aimed to raise the Donat brand’s media visibility in honor of its 115th anniversary. To this end, we created and carried out the main celebration activity: the launch of a brand-new solar power plant at the Rogaška Slatina. This is the biggest solar power plant owned by Atlantic Grupa and one of the biggest private investments in this kind of technology made in Slovenia in recent years. The event, attened also by the Environment, Climate, and Energy Minister, generated over 80 press stories in regional and national media outlets. We also produced a video presentation of the new investment.