Our goal was to raise awareness about para-athletes and their achievements and emphasize the understanding that our bodies know no limits – only our minds do. We have together with our clients and Luna/TBWA and Drom conceived a campaign that is so provocative, yet so powerful and empowering at the same time, that it moves people and drives the message home. The integrated campaign raised awareness about para-sport by 330% and the awareness level of Lidl Slovenia’s para-sport sponsorship by almost 100%.