Clients come to us when they need communication strategies built on knowledge and experience, as we have proven the ability to communicate effectively with key audiences and stakeholders. We carefully select the most efficient communication tools tailored to the specific area of business operations.
Taktik offers expertise in public relations and has acted as consultant to many clients from various industries, including finance, banking, insurance, trade & commerce, transport and logistics, the public sector, IT & telecommunications, healthcare & pharmacy, tourism, agriculture and food, and non-profit organizations.
For the Public Agency for Entrepreneurship, Internationalization, Foreign Investments and Technology (SPIRIT) Taktik prepared comprehensive strategic and communication plan to launch communication activities and for the promotion of the entire SPOT system.
Taktik has been providing Shell with strategic support and counsel in its the key activities and projects for a number of years. We offer them support at the potential crisis, monitoring and updating the lists of stakeholders, and follow the media landscape in this field.
Taktik prepared comprehensive communication support for work center INCE Mengeš on the occasion of its 40th anniversary. At the same time, we provide them with strategic support and consult at the key projects.
Taktik and its partners provide NLB with the content and design of the yearly report. At the same time, we provide strategic support for the implementation of bigger projects and communication activities.
Taktik provides counsel to the National Institute of Chemistry when it comes to communications with the public, which includes preparation of strategic guidelines of individual activities, consulting with media relations, internal relations, business partners and communication with other strategic publics. At the same time, we also conduct comprehensive consulting in corporative communications during business transformation or crisis.
We provided communication support to Heineken during the process of collecting offers and signing a binding contract for the purchase of the majority share in Pivovarna Laško brewery. During the process, we prepared a detailed communication strategy and planned and implemented agreed upon communication activities. We provided counsel to Heineken and conducted communication of activities with Slovenian media in the company’s name.
Taktik collaborated with Kofola in the process of submitting a binding offer for Radenska takeover in 2014, until the end of the selling process in 2015. Our work included planning and implementing communication activities as well as consultant work during all the phases of Radenska purchase process. We prepared communication strategy, analysis of the key actors (stakeholders), managed the media relations with local and national media, organized press conference, managed local and internal publics.
At the presentation of the new Alpina Draž shoe collection created as part of the cooperation between the two companies (Alpina and Draž), we prepared a communication program of activities to establish media relations. We prepared a press conference where we presented the cooperation and called upon the journalists to participate in the styling challenge, combining their favourite clothes with shoes Alpina Draž.
Taktik prepared communication support for the new campaign of Lion chocolates in Slovenia and contributed to their promotion. We designed and implemented a creative concept of communication to ensure publicity for the campaign in three phases: teaser, revealing and donation. The goal was to attract famous people to participate in the campaign. Agency prepared materials for media, took care of media inquiries, encouraged publications and coordinated media activities.
Slovene Tourist Organization (STO) is a national tourist organization responsible for planning and implementing marketing policies connected to comprehensive Slovene tourist offers. Taktik provided support for the implantation of communication activities, strategic consultancy and communication support during Tour of Slovenia, cycling race, that was first transmitted by Eurosport in 2017. When Donald Trump was elected the president of the USA, Taktik prepared a communication strategy for STO to promote Slovenia on the US market.
Taktik collaborated with international company Hisense in 2018 at the time of takeover offer for majority shares in Gorenje d.d. Our main activities included Slovene media relations, communication materials preparation and consulting about communication steps and strategies when it comes to the sale of majority shares of a company.
Taktik provided Samsung with communication support in Slovenia at the launch of new products. We participated in the execution of events for media and other relevant publics and taken care of all media inquiries and product tastings by journalists and bloggers. We had regularly provided all the necessary communication infrastructure for projects and activities.
In 2018, we have developed and presented a new brand of social responsibility »S posluhom za jutri« (With an ear for tomorrow). The campaign included preparation of the main creative element – a collaboration with Perpetuum Jazzile group and a song adaptation of Anja Rupel’s Lep je dan (The day is beautiful). At the same time, we have taken care of various internal and external communication activities and web advertising. We also provide Ljubljanske mlekarne with new communication activities in the field of social responsibility and other projects.
Taktik has been providing communication support and media relations for Boston Consulting Group (BCG), one of the biggest consulting companies in the world, in its activities in Slovenia since 2018. We are preparing yearly communication plans and strategies of the BCG’s presence on the media landscape to reach the company’s goals.
Interseroh is a company specialized in managing waste products. Taktik provides it with services in the field of public relations – consulting in media relations and communications with other strategic publics, advising and training the leadership team in public speaking and preparing various texts and communication materials.
Leading European private capital company Cinven entered the process of privatization of Slovene telecommunications company Telekom Slovenije, d.d. managed by the Slovenian Sovereign Holding (SDH). In the final phase, Cinven was exclusively negotiating with SDH to obtain the majority share in Telekom Slovenije; however, the company decided to end the negotiations. Taktik provided Cinven with full communication support during the whole process, prepared communication strategy, consulted, planned and executed communication activities and managed relations with Slovene media in the name of Cinven.
Agency was tasked with providing communication support to the leadership of Microsoft Slovenia, managing product public relations, strategic consulting and operative support in the field of public relations.
We’ve been working with the client in years 2003 and 2004. In this time, we provided consultancy in the fields of marketing activities and communication support with key target audiences.
We’ve worked for the client in years 2004 and 2005. Our main focus is to carry out media relations activities.
We provided strategic consultation and implementation of public relations activities from 2003 to 2006.
From 2004 to 2007, we’ve worked with Cooperative Union of Slovenia in the fields of communication support for different key publics.
Sport Center Pohorje is one of the biggest sport centers in Slovenia. From 2005 to 2009, we’ve worked with the company in the fields of crisis communication and media relations.
Company Lama d.d. Dekani, today known as Titusplus d.o.o., is a part of international group and is specialized in the production of fittings for furniture. It ranks among the ten leading manufacturers of furniture. The Agency’s cooperation with the Lama began in 2006, shortly before the establishment of an international group. For three years, we have been providing complete support for public relations, namely media relations, internal relations, corporate social responsibility projects and relationships with business partnerji.
We’ve worked with Triglav Insurance Company in years 2003-2011. In this time, we were active both ath the consultancy level as in the field of implementation of public relations activities. Especially, we worked in the area of media relations. Ever since the establishment of Triglav, we provided communication support for entering the insurance market, online presentation, presentation on “health terminals,” monitoring and analysis of media coverage and other necessary communication infrastructure.
In 2006, we developed and implemented a program of comprehensive communications support for Unicef, which included management consulting, infrastructure for the implementation of media relations, public speaking training and the implementation of regular, planned and proactive communication with the media.
Special Olympics games are designed for people with disabilities, that enable social and sports activities. The highlight of the Special Olympics athletes presents participation in the European and World Games for Special Olympics. In 2011, when the Slovenian team of Special Olympians participated in the Special Olympics in Athens, we took care of a complete range of communication activities that pursued three main objectives: to inform the public understanding of the purpose of the Special Olympics, to raise the visibility and to promote the purpose of their mission.
Poteza is a business, tax, legal, financial advisory and brokerage company. In 2006, we prepared strategic crisis communication plan and implemented whole scope of activities, that are necessary in crisis circumstances. Activities included internal and external relations with key publics.
At their 10th anniversary in 2011, company Borzen published several publication for their business partners. Taktik team of consultants worked with the client in order to design and prepare content for publications.
The Agency of the Republic of Slovenia for Public Legal Records and Related Services (AJPES) is an indispensable primary source of official public and other information on business entities in Slovenia. We worked with the Agency in 2007 and 2008, when we developed marketing strategy (market analysis, product analysis, proposals of products development, promotional activities).
In 2009, we developed a communication strategy to support the project Biomonitoring. Our strategy included current situation analysis, communication guidelines, definition of target audiences and objectives and a proposal of communication tools to reach business goals of the project.
From 2007 to 2009, we designed and implemented comprehensive relations plan with key business partners for the leading Slovenian energy company.
Taktik team of consultants organized and coordinated Michelin roadshow in Slovenia (Ljubljana and Maribor), where they presented the novelties in their products and prepared tyre testing for Michelin dealers in Slovenia. We were in charge of the whole organization – locations, scenario, execution, invitations, and communication with dealers.
We supported Association of patients with rheumatic diseases with comprehensive media relations to raise public awareness about the rheumatic diseases and about new ways of medical approach to improve patients’ quality of lives.
We’ve been collaborating with the Union of the Blind and Partially Sighted of Slovenia since 2006, when we designed first ”experimental press conference” at the opening of the exhibition ”Touch and See”. In the years of our cooperation, we helped with implementatino of various communication campaigns for different target audiences, especially media and Union members. From 2013 onwards, we are actively involved in promotional activities for the project of new library of blind and partially sighted.
Danone is one the biggest companies in the food industry in the world. In years 2003-2005 and 2007-2008, we offered media relations support and communication support with key opinion leaders. We also worked with the client in the fields of crisis communication situations.
Taktik d.o.o. have been responsible for media relations (mostly product, but also corporate) since September 2007. Based on the communication guidelines, received from the headquarters, our team prepares communication plans for Slovenia and implements them, as well as provides support to the international activities; each year, there is an international press event that is attended by journalists from all over the world. Most of the activities are coordinated with regional office in Austria, and some of them also with the headquarters in Germany. There are also regular conference call meetings for all Gigaset teams worldwide to exchange their experience and ideas.
In 2011 and 2012, we designed and implemented comprehensive program of public relations activities for the leading online store in Slovenia. Our cooperation also included strategic consulting and activities, that were aimed at building reputation and visibility among key target audiences.
Radenska is a company that produces and fills different mineral waters and non-alcoholic beverages. The agency has been working for the client from 2008 until 2012. Scope of work was focused on corporate communication with key publics, media relations, crisis management and strategic consultancy. We engaged also in several communication activities regarding different product lines and helped with the launch of new products (Radenska Oaza, Radenska Plus, etc).
At 50th anniversary of company Kolektor, we designed and implemented a comprehensive set of services and activities in the field of corporate communications. Especially, we focused on organizing and carrying out international competition for students ”Driving the knowledge” and preparation of the annual report.
We’ve been working with the client from 2013. Our main focus is to carry out media relations.
SODO is an electricity distribution system operator in Slovenia that provides efficient supply of electricity to more than 900,000 users of distribution network. We’ve been working with the company since 2013. Our main focus is advising, planning and implementing company’s communication activities.
Avtenta is a leading provider of content and relationship management solutions, business and insight systems, as well as the foremost Microsoft, Cisco and SAP education partner in Slovenia. The company was our client from 2005 to 2008, when we cooperated in the fields of communication activities support for media, business partners and employees.
As a strategic consultant in the public relations field, we cooperated with the client at the establishment of Slovenian Chamber of Commerce. The project consultants from our agency provided comprehensive communications support to the leadership and the working group that carried out the establishment of the Chamber of Commerce. We cooperated with the client in 2006 and 2007, when we also prepared public relations plan and wide range of communication activities.
National Institute of Public Health is the central national institution, whose purpose is to study, protect and increase health level by raising the awareness of the population and other preventive measures. In 2006, agency Taktik prepared comprehensive communication plan for possible outbreak of pandemic flu.
Company Aquasystems was founded in 1997 with the aim of constructing and operating the central waste water treatment plant in Maribor. This plant has big environmental importance and ranks Maribor on the top of Central European cities in the fields of water protection and ensuring high quality of life. Agency Taktik worked with the company from 2007 to 2009 in the fields of public relations, especially on upgrading the project ‘’Save your water drop’’.
Agency Taktik worked with public Medical Clinic from 2007 to 2009 in the fields of public relations. The largest part of our cooperation included the establishment of a communication system with the emphasis on internal communication and educating employees about importance of planned and consistent communication with key publics.
Supernova Group is an international company, which is present in ten major Slovenian cities. The biggest and most visited is the shopping center in Ljubljana. We cooperated with the client from 2007 to 2012 in fields of communication support for their activities for shopping centers in several Slovenian cities.
Our consultant work in public relations field lasted from 2006 to 2013. It included planning and implementation of projects, aimed at raising public awareness on the proper and safe use of medicines and the role of pharmacists about the use of medicines. We also advised to the leadership of the Chamber about public appearance and provided them with full support for public relations activities implementation.
In cooperation with Futura Group, we prepared many communications projects for Mercator from 2007 to 2011. We designed and implemented communication support with launching new brands and rebranding of existing brands, such as Lumpi, Mercator Bio, Mercator Premium, Mercator Body, etc.
In cooperation with Futura Group, we designed and implemented national project of ecological and environmental communication which was aimed at raising awareness of ecological education in elementary schools. In years from 2008 to 2012, agency Taktik prepared comprehensive project plan, that included implementation of the project and communication activities for all key publics (media, professional public and others).
For natural mineral water Donat Mg by Droga Kolinska, agency Taktik implemented communication activities in public relations field in the years from 2008 to 2012. The main purpose of the activities was to deepen and consolidate relations with local public, professional public, the media and consumers. Taktik prepared communication plans, took care for the implementation of individual activities and participated in plans for the development of the brand in Slovenian and foreign markets.
All international pharmaceutical companies, which are developing and manufacturing original medicine, are part of Forum. We worked together for more than 5 years – our work consisted of strategic consultancy for communication with key stakeholders in the country.
We began working with the Association and each separate center in 2010. Centers for social work cover a wide range of social security affairs, that is why an open communication, fueled by knowledge of liberties and tasks of center, is of key importance in ensuring a greater efficiency of the center, on the one hand, and the pleasure of users, on the other. We ensure them with communication and consultancy support in their relations with key publics, especially in their media relations and in cases of crisis communication.
Taktik began working for the Chamber of Craft and Small Business of Slovenia after compulsory membership was abolished. in 2006 and 2007, agency Taktik provided support in the fields of strategic communications, public relations and media training.
The SID Bank is an authorized and specialized Slovenian incentive export and development bank. Taktik has been SID Bank’s strategic consultant for public relations since 2007. During this time, the Agency also drafted their communications strategy with a focus on the overall positioning of the SID Bank, internal communications, the integrated appearance of the SID Banking Group and relations with key publics.
Taktik’s team of consultants has been collaborating with the second biggest mobile operator and business solutions provider since 2010. As the Taktik’s client, Si.mobil relies on the Agency’s participation and support with corporative communication, media relations, crisis communication and marketing project support. The projects delivered together are dynamic, diverse, efficient, and when the content allows, even humorous and often awarded.
Project: Elevator pitch
Project: Annual Reports for 2011 and 2012
Europlakat is the leading out-of-home advertising provider in Slovenia. Taktik has been cooperating with Europlakat as external strategic consultants since August 2006. The Agency plans and executes Europlakat’s integrated media relations program, and provides them with consulting in the planning and implementation of communication activities in the field of business-to-business communication. Taktik was also their consultant when they redesigned their website.
Lidl is one of the leading retail chains in Europe, which entered the Slovenian market in 2007. Since then, it has been growing steadily, not only in turnover and number of employees, but also in their number of stores. Lidl has been Taktik’s client since 2012 and the Agency assisted them in defining communication narratives on a variety of fields of operations. The Agency assists them in preparation and execution of internal communication projects, media relations projects, corporate responsibility projects and social media communication strategies.
Project: Lidl – celebrating 5th birthday
The pharmaceutical company Lek, a member of the Sandoz Group, has been one of the leading companies in Slovenia, for over sixty years. Since 2002, the company has been an important part of Novartis, more specifically its global generics division of Sandoz. It is one of the most successful foreign investments in Slovenia. Taktik has been cooperating with Lek since 2004 in corporate communication, providing them with integrated communication support for media and labor relations.
Taktik began collaborating with the Slovenian branch of one of the largest global audit and consulting companies, PwC Slovenia, in the beginning of 2013. The Agency provides them with strategic consultancy support in their relationships with key publics in line with the demands of their areas of operations (audit and assurance services, business consulting, and tax services).
The Slovenian branch of one of the largest banking groups in the CEE region, which has been operating for over 110 years, has been Taktik’s client since 2005. The Agency provides them with strategic consultancy and operational support in their relationships with key publics and opinion leaders.
The beginnings of Taktik’s constructive cooperation with KDD date back to 2003. Since then, the Agency has been contributing to various KDD projects such as the preparation of content and regular updates of their websites, production of communication manuals and communication strategies, creation of various printed materials, communication support for events, management consulting and the planning and implementation of media and other stakeholder relations. Successful cooperation, from the very first work undertaken by the original Taktik team, exhibits professionalism and diligent work, all completed within the agreed deadlines. KDD employees have credited the agency’s team for it’s initiative and flexibility.
Pivka d.d. is one of the leading providers of high-quality, healthy and tasty meats and meat products produced in a natural and environmentally friendly way. It is one of the most prominent and advanced companies in the Slovenian meat-processing industry and the second largest producer of poultry meat in Slovenia. Agency Taktik was working for Pivka from 2009 to 2013. We are proud, that a part of the credit for the success, when Pivka became the owner of Delamaris d.o.o., can also be contributed to the Agency and its systematic and professionally managed work in the field of public relations. The same has also been achieved for Delamaris, the only Slovenian manufacturer of healthy and high-quality fish products manufactured with modern and environmentally friendly technology.
Project: ipd! – the Pivka Delamaris newsletter
Generali Zavarovalnica d.d. entered the Slovenian market in 1996 as part of Generali Group Insurance, and has also been a member of the financial group Generali PPF Holding since 2008. 2006 is one of its most important milestones – since then, it is considered the largest and most reputable foreign insurance company in Slovenia. Taktik’s team has been successfully cooperating with them since April 2004. As a part of strategic communications consultancy and integrated creative solutions the Agency provides support for various activities in the field of public relations, as well as assistance in the implementation of media, employees and policyholders’ relations on a daily basis. Since April 2013 Taktik has also been successfully managing the company image on social networks.
Project: The administration of Generali Zavarovalnica’s Facebook page
Pošta Slovenije is the national post and logistics operator of the Republic of Slovenia. 6,300 employees take care of the implementation and further development of high quality, competitive and reliable postal and logistics services (traditional and electronic) in the domestic and foreign network, and of sales of merchandise on a daily basis. Since 2007 Taktik’s team of communication professionals has been continuously contributing to Pošta Slovenije achieving its goal of becoming “the most important and largest provider of postal and related services in Slovenia after the full opening of the postal market in the European Union”.
Project: The reorganization and introduction of new organizational types of post offices
One of the world’s leading makers of mobile devices was Taktik’s client for almost 5 years in the field of media and public relations services in Slovenia. The Agency adapted Nokia’s global PR activities to the local market, developed PR activities to position Nokia as a key player in the IT business sector and provided strategic consultancy regarding Nokia’s media and public relations activities in Slovenia.
Project: Amazing (every)day with Nokia Lumia – treasure hunt for journalists and bloggers
Frutarom Etol is one of the leading European producers of aromas and flavors for food industry, and has been Taktik’s client since 2012. Cooperation with the client is based on consulting, planning, and performing activities in the field of public relations, including media relations, internal communication, business-to-business communication, and stakeholder relations.
Taktik’s collaboration with IKEA Slovenia started in January 2011. The Agency is responsible for all forms of proactive strategies and strategic advisory support on request, support for PR strategy and activities, as well as for strategic and operational support for media relations and consulting on media relations and providing information on the trends in the field of public relations. Taktik’s team works together with regional coordinators and is involved in the planning and implementation of international projects in cooperation with IKEA strategic staff, and other agencies working for the company in the region.
AdriatIQA is a part of the internationally established translation network Skrivanek, one of the most recognized translation agencies in Slovenia. As Taktik’s client, it relies on their team of consultants for public relations, support in planning and executing different communication activities for key target groups, the preparation of materials and for the preparation of website content, and more. We cooperated with AdriatIQa from 2008 to 2013.
Project: A contest for translation students
The world’s largest poker site on the web has been a Taktik client since 2009, when it was first introduced to the Slovenian public. For their launch on the Slovenian market the Agency’s team of consultants prepared an integrated public relations strategy, which included intense media relations. Taktik is currently developing and executing diverse communication activities for the client with the goal of bringing the game of poker closer to relevant media and target audience groups and to create long-term relations with them.
Project: 200 Meters Underground – An Extreme Poker Tournament