On the initiative of Lidl Slovenia and the EcoSchool programme, and with the support of partners Ecologists without Borders, Slovenian Friends of Youth Association, and the TAM-TAM company, we celebrated the first Slovenian No Food Waste Day in 2021. The initative encourages society at large to reduce the amount of food waste. In 2022, the project received the honourable patronage of the President of the Republic of Slovenia, Borut Pahor. The Taktik agency has been managing the communication and content of the entire project from the very start, connecting all partners, designing the creative image and key messages, and ensuring the overall visibility of the project.