STO

Slovene Tourist Organization (STO) is a national tourist organization responsible for planning and implementing marketing policies connected to comprehensive Slovene tourist offers. Taktik provided support for the implantation of communication activities, strategic consultancy and communication support during Tour of Slovenia, cycling race, that was first transmitted by Eurosport in 2017. When Donald Trump was elected the president of the USA, Taktik prepared a communication strategy for STO to promote Slovenia on the US market.