As a lifelong partner, Generali Insurance is committed to inclusion and support for people at all stages of their lives. This includes the elderly, who are increasingly faced with the need to use smart devices for simple everyday tasks, but lack the appropriate digital skills to use them independently and confidently. That’s why we worked with the insurance company to develop the concept and creative design of their new sustainable initiative, DIGITALLY INDEPENDENT. It is aimed at senior citizens who live outside city centres and have fewer opportunities to acquire the necessary digital skills. By providing training in the form of free group computer classes, Generali ensures that they have equal opportunities and participate equally in the digital world.

Results:

• 4.8 out of 5 is the average course satisfaction rating
• 90% of participants feel more confident using a computer after the course
• 9 out of 10 participants would recommend the course to their friends, colleagues or family members