Awaken your foodconsciousness
Client
Lidl Slovenija
On the occasion of Slovenian Zero Food Waste Day, we created the campaign “Awaken your food consciousness”. As part of the campaign, we invented the term “foodconsciousness,” which highlights the need of having an informed attitude toward food in order to reduce food waste and live a healthy lifestyle. We collaborated with the client to create and implement a series of activities to promote awareness about proper food handling. We collaborated with four young fashion designers to create a line of sustainable cooking aprons and hosted the fashion and culinary event Awaken Your Food Consciousness on the eve of Slovenia’s Zero Food Waste Day.