In today’s digital landscape, where technology increasingly shapes the way we live, work, and learn, its responsible and effective use is more important than ever. A1 Slovenia recognizes this responsibility and has addressed it through Online Brainiacs, a free initiative dedicated to promoting the responsible use of digital technologies.

After five successful years, Taktik developed an upgrade that goes beyond the classroom and expanded into the online space. The result is a new, fully free platform offering a diverse range of high-quality content designed to help develop the essential digital skills of the future. The platform provides users with access to a rich selection of expert-developed resources, thoughtfully tailored to meet the needs of children, parents, and teachers alike.

We also designed a comprehensive communication strategy to raise awareness of the new platform, reaching 10.5 million people through earned media coverage.