Hotel for solitary bees
Client
A1 Slovenija
On the occasion of World Bee Day 2023, A1 Slovenia turned its focus to solitary bees. As part of their long-term program to increase the quantity of pollinators in cities, we have developed the Bees Live in A1 project, which introduced a new communication tool. We added a new function to the existing physical logo in front of the A1 office building in Ljubljana, turning it into a hotel for solitary bees. By doing so, we showed how we can repurpose urban objects to align with our environmental goals. We invited journalists to the opening of the hotel, where famous chef Bruno Šulman served them brunch based on honey and ingredients found in the traditional Slovenian breakfast.
Results:
- The launch was attended by 17 media representatives with national reach.
- Earned media reach amounted to just over 2.8 million.
- Owned social media reach was 430,000, with 1.3 million impressions. Over 900 users entered to win a prize – their own miniature hotel for bees.