Intellectual Property and Youth

In cooperation with ICF Next, we launched a communication campaign for the EU Intellectual Property Office (EUIPO) to mark the publication of the results of the Intellectual Property and Youth Survey 2022. On World Anti-Counterfeiting Day, we informed journalists and editors about the survey, which showed that more than half of young Europeans (15-24 years old) have bought at least one counterfeit product online in the last year, whether intentionally or unintentionally. At Taktik, we supported the project with communication activities and secured publicity for the survey and the relevant interviewees.